Mercy Lounge is a cool bar/music venue on Cannery Row in Nashville. They had been through a couple of very retro and faux-gritty logos before they came to me. I tried to give them something that fits their vibe without trying too hard. No martini glasses or pin-ups. No manufactured nostalgia. This logo made it into the 2015 Print Annual.
Their business cards were cool. They used black, uncoated paper with gold metallic ink.