Sinkers beverages
Sinkers is an East Nashville/Inglewood staple. Ownership changed hands, and they wanted branding that reflected the upgrades they had made to their store. They were looking for something that didn’t look cheap or “discount liquor,” but was friendlier than boutique purveyors of extremely high-end booze. Knowledgeable, but not stuffy. The logotype made it into LogoLounge, which is nice. I wish I had taken more pics of the work before I moved away.