two bits

Two Bits was an arcade bar in Midtown Nashville. It was, I believe, the first full branding project I had when I decided to go freelance. It was about as fun a project as one could hope for as an entry point for self-employment. I didn’t get too heavy-handed with the retro gaming angle, opting instead for sort of a carnival feel. There was a secondary concept of “red vs blue,” and I think I even envisioned people playing shuffleboard with their coasters. I didn’t really pull that off. C’est la vie.