Mayday is Murfreesboro's first brewery. Weekends feature live music, food trucks, hourly tours and, of course, a taproom. Also, that's a custom font.
Mayday has several seasonal and rotational beers, but these are the staples.
I had wanted to have the octopus be praising a pentagram. I lost that battle.
This chart was part of a presentation to potential investors. I always liked it.
Here's a look at how we eventually got to the logo's final custom typography.